Construction positively affects the lives of every American. The buildings in which we work, play and live, as well the roads and bridges that enable people and goods to get to their destinations, depends on the development and empowerment of the construction industry workforce.
The strength of America’s infrastructure is built on the backs of the men and women of the construction industry. And the impact of those who work in the construction industry extends well beyond the confines of the jobsite. Therefore, it’s critical to promote and encourage the understanding of the value of the construction worker throughout the country.
To foster a positive dialogue about America’s construction workers, I Build America, which is the only organization solely dedicated to promoting the value of the construction industry, announces the first-annual Construction Appreciation Week, September 17-21, 2018. Activities to spotlight the American construction worker throughout the week will consist of national contests, social media campaigns thanking construction workers and local efforts in the Houston area nearby I Build America’s headquarters.
“We were surprised to learn there wasn’t a week dedicated to promoting the significant contributions the construction industry makes every day to the nation’s growth,” says Hattie Routh, marketing manager for I Build America. “With I Build America’s mission to show the value of construction and instill pride within the construction industry, we thought this was a natural fit for our organization to pioneer.”
Beginning August 22 and running through September 21, I Build America will hold two national contests in support of Construction Appreciation Week. Both Dream Builder and Kids of Construction contests can be entered by visiting I Build America’s website. At the end of Construction Appreciation Week, I Build America staff will award the winning entry a prize package.
If someone who worked or works in construction has impacted your life for the better, then I Build America wants to know about and promote the story. The Dream Builder contest can be entered by submitting a story detailing the ways in which a member of the construction workforce positively influenced a person’s life. The winner of this promotion will receive a prize package that includes a customized I Build America Yeti cooler and a $500 gift card to Academy Sports + Outdoors.
Those who have a son or daughter who is a future builder, obsessed with dump trucks, excavators, dirt and building blocks, should enter the Kids of Construction contest. Simply submit a video of your child explaining why they love construction. One lucky future construction worker winner will receive an I Build America backpack filled with toys and a $500 gift card to Academy Sports + Outdoors.
I Build America is also planning a strong social media campaign on Facebook, Twitter and Instagram promoting Construction Appreciation Week. Construction workers and community members alike are encouraged to post photos and videos on their social media platforms with the hashtags – #ThanksForBuilding and #ConstructionAppreciationWeek. It is also recommended for individuals to update their social media profiles with construction graphics and stories using the hashtags.