“Our dedicated JCB facility has been open for a few months, but we wanted to host an event during warmer spring weather that would allow us to demonstrate JCB equipment and its many advantages,” said Dave Burns, vice president of CSTK Inc. “We’re very pleased with the turn-out we received at our open house, and we feel that it gave us a great opportunity to show the Kansas City area what JCB is all about.”
Nearly 100 attendees ranging from purchasing agents to construction crew workers each received a “Time to Switch” JCB skid steer t-shirt and a CSTK baseball cap. Chunky Al’s BBQ catered a delicious, free pork barbecue lunch and a few lucky individuals won raffle prizes including three Yeti Roadie coolers and 25 CSTK JCB sport duffle bags. JCB’s world-famous Dancing Diggers backhoe performance team wowed the crowd with their unique routines and stunts. CSTK’s own Sales Representative Mike Horine even got in on the action, safely maneuvering a JCB skid steer through the diggers as they performed.
“We thought integrating JCB’s unique skid steer with its single-arm PowerBoom into the performance would be an excellent way to show off its safety and agility,” Burns said. “All in all, I think the event helped us introduce JCB equipment to a Midwestern market that could really benefit from its durability, reliability and value.”
CSTK is a Thermo King dealer and transportation solutions provider with 13 locations in the United States. The company serves transportation companies, fleets, owner operators, and other vehicle/heavy equipment users with units, parts and services for their operations. After evaluating the Kansas City market and finding it a good fit for JCB’s products, the company diversified into the heavy equipment industry by launching a new division, CSTK JCB, in early 2014. CSTK JCB expanded to a new facility directly across from the existing CSTK Thermo King dealership in November 2015.
“We’re working hard to spread the word about JCB’s unique selling points, including their no-DPF Tier 4 Final engines,” Burns added. “By combining our inventory and service support with JCB’s products, we feel we have the potential for a truly winning combination in the Kansas City area.”