Before we even begin talking about online promotion, it’s important that we define and really understand the meaning and purpose of marketing. What is marketing? Try to define it in one word. Many will answer sales, advertising or branding. However, marketing simply put, comes down to one thing: education.
A group of Clemson University civil engineering students stepped outside the classroom recently for some hands-on learning in underground construction thanks to a neighbor who happens to be an expert in the field.Employees of McLaughlin Group Inc., a leading manufacturer of trenchless construction equipment, gave the students a demonstration in identifying and marking underground utilities, vacuum excavation and the use of pneumatic boring tools.